My webmaster has just reminded me that I haven’t blogged in quite awhile, and though it wasn’t from lack of good intentions, sometimes other projects take precedence, and releasing a new book falls into that category.
A Flamboyance, a Crash, and a Dazzle is the third book released in two years. When the final copy arrives in the mail euphoria prevails. I look at it over and over again, can’t wait to show it to my editor, illustrator, friends. But that euphoria quickly degrades into a feeling of stress. The more difficult job of promotion takes over.
I find it interesting the people that actually buy my books. They are sold at the zoo where I work and I get a lot of people enthusiastic about the subject matter, etc. Some of them buy many to give to their friends and family, asking me to sign them, while those that you would think would be enthusiastic about buying them, people you’ve known for years, family members, etc. never once even read them. I’ve learned that expectations aside, the book will eventually sell itself if the quality is good and you promote yourself to the right people. However, I am of the mind that ‘platforms’ are overrated and more opportunities have appeared outside of the boundaries of my marketing than within. But that’s a subject for multitudes of blogs into the future, hopefully not too distant in the future!